1. Ex Machina: The Robot that Stole Hearts at SXSW
The next time you swipe appropriate, do not be astonished if things are not whatever they appear. Male attendees only at that year’s festival that is SXSW with an attractive 25-year-old girl known as Ava and then find out, after chatting back-and forth for a time, that Ava had been a robot whose Tinder profile is made to market the movie Ex Machina, which premiered in the event.
The big unveil occurred after a little bit of friendly banter, whenever Ava’s suitors had been directed to her Instagram profile marketing the movie.
Top Suggestion: This campaign stood out because it fooled users into thinking these people were emailing an actual girl, whereas almost every other Tinder marketing promotions have now been upfront concerning the undeniable fact that they truly are advertisements. A brand also risks annoying users who thought they had a chance at a real date; some might feel like the campaign wasted their time while this technique will likely drive high engagement rates. (more…)Learn More